Who: XXXI Congress of the Portuguese Society of Orthodontics - 

When: OCT 2025

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Work: 

​As Social Media Manager for the XXXI Congress of the Portuguese Society of Orthodontics (SPO), I was responsible for the full digital communication strategy and live coverage throughout the four-day event. My work focused on creating and managing real-time content, including photography, reels, stories, and professional copywriting, while ensuring brand consistency and audience engagement across all platforms.

During this period, the account reached over 16,000 profiles — a growth of 520% — and generated more than 175,000 views. The community grew by around 100 new followers within the orthodontic niche, strengthening the page’s relevance within the professional network. This experience was a dynamic combination of creativity, strategic thinking, and communication in a scientific and highly specialized environment.

 

About “Portuguese Society of Orthodontics”

​The Portuguese Society of Orthodontics (SPO) is a leading professional association dedicated to the advancement of orthodontics in Portugal. Since its foundation, the SPO has played a key role in promoting scientific excellence, professional development, and innovation within the orthodontic community.

Every year, the Society organizes its Annual Congress, a prestigious event that has been held for over 30 editions. The congress gathers national and international experts, researchers, and clinicians to share the latest scientific insights, technological advances, and clinical practices in orthodontics.

With a tradition of more than three decades, the SPO Congress stands as a benchmark for continuous education, professional networking, and the celebration of the evolution of orthodontics in Portugal.