Who: Que Amor É Este

When: 2018 – Present

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Work: I founded and direct "Que Amor é Este," promoting Portuguese art and culture. I manage the website and social media, publishing news, interviews, and event agendas. I also curate and organize cultural events like concerts and workshops, oversee advertisements and campaigns, and manage the team and content creation.

 

Project Description – “Que Amor é Este”

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Que Amor é Este is a vibrant digital platform dedicated to celebrating Portuguese arts and culture through compelling storytelling. Since its inception, it has become a dynamic hub for discovery—showcasing reportages, in-depth interviews, reviews, opinion pieces, and special features that engage, inform, and inspire.

At its core, Que Amor é Este thrives on authentic cultural connection. Whether through intimate portraits of emerging artists or immersive festival coverage, the project consistently captures the emotional essence of music and creativity.

Beyond editorial work, Que Amor é Este has expanded into new territories of cultural expression and community building. The project launched its own merchandise line, with a special focus on uniquely designed t-shirts that carry the brand’s voice and aesthetic into everyday life. It also organizes workshops fostering learning and collaboration across artistic fields, Dj Set's and developed “Poliniza”, a concert cycle that brings live music to different regions, creating vibrant cultural encounters and decentralizing artistic experiences.

Backed by a tagline that truly embodies its mission “Amor desmesurado e partilhado por Artes e Cultura” (“Boundless and Shared Love for Arts and Culture”) Que Amor é Este invites audiences into a world where creative expression and cultural pride converge.